High Street Improvements Project
YOU&ME worked with London Borough of Haringey and local independent businesses to improve the appearance of High Road and West Green Road in Tottenham.
Funded through Tottenham Regeneration Programme in partnership with the Mayor of London, the project sees 22 existing shopfronts refurbished together with public realm artworks and improved lighting. The project is heavily weighted on shop keeper and public engagement - the design process has included workshops with the local community, working with local students from CONEL college, as well as talks and a public exhibition to showcase the design process.
Our approach was to implement a series of 'clusters' on the High Street strategically located to maximise the impact and encourage further future growth and investement. We focused on shops in particularly bad condition, key corner units whose gable ends often give opportunities for artworks as well as vacant units. This process included scoping reports, condition maps of the area as well as working with the local authority on a Good Design Guide.
Our designs take cues from the area's rich history, community stories, as well as the services and products of the local businesses. Kejetia's shop window vinyls display her food products; Celebrations Partyware works with the shops existing red colour scheme and balloon branding; Mikuly Foods colours takes inspiration from the shop's African textiles; GNTC requested a Ghana flag colours to revamp their shop; West Green Carpets uses persian rug patterns to create patterns on the shops side shutters which are permanently down; Dobber Pharmacy declutters their existing Western Union branding for a green and white pharmacy colour scheme with supergraphic PHARMACY vinyls.
The project was awarded a 'Rising Star Special Mention' Great British High Street 2105 Award and shortlisted for Haringey Design Awards 2016, Best Historic Regeneration or Restoration Category.
See some of the work on our brand new High Streets Shopfronts Blog
"It was a pleasure working with YOU&ME on the Tottenham Shopfronts project. They brought with them a sound approach to the scoping of the project and did an excellent job in getting to know the businesses and wider community by holding a number of successful engagement events. The finished shopfronts are imaginative, original and reflective of the Tottenham community and are well liked by residents and businesses!"
Suzanne Johnson, Area Regeneration Manager, Tottenham Regeneration Programme