Jack Russell Flagship Store
Retail project in Paris
YOU&ME are currently working with men’s accessories designer Jack Russell on the branding and interior of their flagship store in central Paris.
The brand are using the Morse Code for their logo and identity and the new shop design takes cues from that to create a crisp neutral interior with glossy orange highlights which display hidden Morse Code messages for the visitors to decipher.
The shop interior has been designed in a way as to provide flexible and adaptable displays for the shop’s changing needs during A/W and S/S fashion seasons. The black and orange colours reflects the detailing of their luggage products and accessories, resulting in an interior which is cohesive to Jack Russell’s aesthetic and design identity.